Is business blogging part of your marketing strategy? No? Only when you have time? Or realise you haven’t uploaded a new blog to your website for {insert teeth-sucking-noise} months or more? Then keep reading – this one’s for you.

Just like social media, direct mail and email marketing, blogging can grow your yoga business in masses of ways.

  • Want to get noticed more online? Get blogging.
  • Want more social shares? Get blogging.
  • Want a nudge up the search engine rankings? Get blogging.
  • Want to show the world you’re a savvy kinda expert in your niche? Get blogging.

According to Hubspot in 2015, B2B (Business to Business) companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

And the good news is, it doesn’t matter how big, small (or medium-sized) your wellbeing business is, blogging has been and will continue to be a great asset. The only caveat is you need to be consistent (huge time lapses in between your blogs are not a good look!) and include these:

5 Must-Have Ingredients of a Successful Yoga Blog

1. Relevance

Make sure your blog subjects are always relevant to your audience. For example, if your ideal readers/clients are busy business people, talk to them about switching off, de-stressing and easing aches and pains caused by days behind a desk.

2. Inspiration

Don’t blend in with the vanilla yoga crowd, rather look at new and exciting ways to inspire your audience through business blogging. Talk about your own experiences, share your clients’ success stories; tell stories, be honest about both ups and downs. All will encourage shares and comments and make your content more memorable.

3. Eloquence

A well-written blog is a pleasure to read (and way more powerful than a hastily thrown together one). Don’t rush the writing process and push out a half-baked, crappy blog! Take time to write your first draft, leave it for a day or two and then do any tweaking. Looking at your blog with fresh eyes makes a huge difference – ask any pro writer and they’ll tell you, never publish straight after writing!

4. Focus

A great business blog takes its reader on a journey. Choose your post topic and then stick to it. If you have a tendency to lose direction when you’re writing, then scope out your first draft using bullet points and keep your blog title uppermost in mind as you write. Another great technique is to write you sub-heads first to create a clear structure and then write each section.

5. Purpose

What’s the purpose of writing this particular blog? Always ask yourself this before you start. Are you trying to drive traffic to your social media platforms? Encourage people to sign up for your newsletter? Find out more about your new service, product or package? Stay focused on your purpose, and always add a call to action. Don’t be shy of asking the reader to take the next natural step.

Now you know what to include in your business blogs, let’s talk about a handful of the benefits you can bag.

5 Big Benefits of Business Blogging for Yogipreneurs

1. Blogging is Free

Yay! Free marketing! Just what we all need, isn’t it? The only investment you’ll need to make is your time.

2. It’s all about The Personal Touch

Sharing real-life experiences, case studies, telling stories and peppering your blogs with personality shows your readers there is a REAL person behind the brand. Give them a glimpse of your world and they’ll be more likely to seriously consider working with you.

3. Blogging is Fab for Relationship Building

Writing consistently good content which shows you’re a Shining Star in your field will build up trust with your regular readers. This means that when the time comes to take your relationship to the next stage – i.e, sign up to a class or book a space on your next workshop or retreat – they’ll have sufficient trust in your expertise to do so.

4. Blogging Drives Traffic to Your Website and Social Media Platforms

If you’re writing business blogs packed with valuable content, which solve your ideal reader’s pain and share your know-how of the latest news and trends in your industry, you should see consistent traffic growth on both your website and your social media platforms. Don’t forget to regularly share those blog posts either if you want to keep driving that traffic!

5. Blogging is a Great Tool for Growing your Email List

Your well-crafted blog encourages visitors to build up those all-important know, like and trust elements, and signing up to for your newsletter is the next step for them to take (before they commit to becoming a client).

Have I convinced you to start business blogging yet? Let’s hope so. If you’ve got any questions about blogging for business just ask me in the comments below.