by Michelle Emerson | Feb 28, 2018 | Writing
Most people have a book in them. Many have a burning desire to write it. But few actually succeed. So what’s stopping you from writing your non-fiction book? Overwhelm – you’d love to start but the enormity of the task is just too big to handle? Time – you’re far too...
by Kerry Brind | Sep 27, 2017 | Marketing, Writing
Advertising pro David Olglivy once claimed that five times as many people read the headline as read your main copy. This means that once you’ve written your headline, you’ve essentially spent 80p out of your copywriting pound. Now whilst Mr Olglivy he was...
by Kerry Brind | Jun 7, 2017 | Marketing, Writing
In business, it’s essential to establish your authority and demonstrate that you are a credible expert in your field. One way of doing this is by writing and publishing a business book. And because of the inexpensive self-publishing opportunities available these days,...
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